Who are we and why are we doing this?
We´re a bunch of advertising and analytics nerds who were totally over the headache of setting up server-side tracking manually for every single project. When third-party cookies and client-side tracking started losing their mojo, we figured there had to be a better way to solve this. So, we rolled up our sleeves and built something that nails accuracy but is dead simple to configure and use.
It didn´t take long for us to realise we weren’t the only ones banging our heads against the wall. Turns out, tons of companies were struggling with the same thing: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes or losing nerves into building one).
And that’s how Tracklution was born! Tracklution is a slick, effective tracking tool that works for businesses across all sorts of industries. We built it originally for our own needs, by marketers for marketers, thinking about every feature from a performance marketer´s angle. We wanted to ditch the hassle for everyone else too, making server-side tracking a breeze. And yeah, we´re naturally using Tracklution ourselves every day because it’s that good (and we never want to lose the grip of needs and pain points of performance marketers!).
